Mittal Steel and their agency Abernathy MacGregor wanted to show Mittal’s commitment to help the devastated town of Long Beach, Mississippi rebuild. The visual challenge was not much of Long Beach remained. Every year the people of Long Beach held a Christmas on the Avenue event, but there was no Main Street left, and the shops were piles of rubble. We recreated their Christmas event from an idea Carrick had in the agency’s offices on Madison Avenue. Lining up everyone from Santa Claus, his elves, the mayor of Long Beach, former Main Street merchants, and Gov. Haley Barbour this VNR was shot in three hours. Eighteen hours later it was completely scored, edited and available world wide via satellite. Produced by Bess Carrick with great help from Gillian, Jen, and Joe.